Why I Created Spirit Social and Finally Got Fed Up with Social Media

What happens when social media stops serving the people actually creating the content?

In this passionate and surprisingly personal solo episode of Mediumship Matters, Hannah shares the full story behind creating Spirit Social, including social media burnout, Meta frustrations, app development chaos, spiritual business challenges, algorithms, spiritual community building and what happens when spirit gives you an idea you simply cannot ignore.

From losing Facebook reach and watching TikTok decline to building an entirely new spiritual platform from scratch, this episode is a fascinating behind-the-scenes look at one of Hannah’s biggest projects yet.

Listen to the Episode

https://www.youtube.com/watch?v=xMm28CFrRRw

The Idea That Wouldn’t Leave

Hannah explains that the seed for Spirit Social began after reading Big Magic by Elizabeth Gilbert.

The book explores the idea that creative ideas almost behave like living energies: if one person refuses to act on them, the idea eventually moves on to someone else.

The episode explores:

• creativity and spirituality

• intuitive ideas

• inspiration

• spirit guidance

• manifestation

• creative energy

Hannah describes Spirit Social as one of those ideas that arrived with complete certainty:

this had to happen.

Not eventually. Not “one day. ”Now.

It’s a really fascinating conversation about inspiration, intuition and creative momentum.

Social Media Used to Feel Different

One of the strongest themes throughout the episode is Hannah reflecting on how dramatically social media has changed over the years.

During the earlier years of Facebook and Covid lockdowns:

• creators reached their followers organically

• audiences actually saw posts

• communities grew naturally

• content spread through engagement

The episode explores:

• Meta algorithms

• TikTok decline

• creator burnout

• social media frustration

• spiritual businesses online

• declining reach

Hannah explains how platforms increasingly shifted towards:

• pay-to-play visibility

• algorithm control

• constant content pressure

• monetisation over connection

Eventually, it stopped feeling sustainable.

Honestly, if you’ve ever felt trapped by social media algorithms, this section will probably hit home.

Losing Reach and Feeling Controlled by Algorithms

Another huge topic explored in the episode is the emotional toll of trying to maintain visibility online.

Hannah reflects on:

• Facebook page removals

• falling engagement

• TikTok visibility collapse

• pressure to constantly create

• confusing algorithm rules

• losing connection with followers

The episode explores how creators slowly become conditioned into:

• posting constantly

• chasing visibility

• analysing engagement

• second-guessing content

• feeling dependent on platforms

For Hannah, it reached a point where it no longer felt creative or aligned.

Instead, it felt exhausting.

Why Spirit Social Was Created

During a dog walk fuelled by frustration, Hannah suddenly realised what spirit was pushing her towards: creating a new kind of spiritual social media platform.

The episode explores:

• Spirit Social

• spiritual communities

• social media alternatives

• authentic connection

• online spiritual spaces

• creator empowerment

The vision was simple: a calmer, safer and more supportive online community where:

• followers actually see posts

• spiritual businesses are not buried by algorithms

• there are no scammers

• there are no intrusive ads

• users control their experience

It’s a really exciting insight into the philosophy behind the platform.

The Reality of Building an App

One of the funniest and most relatable sections of the episode centres around Hannah discovering how app development actually works.

Including the horrifying realisation that:

• iPhone apps

• Android apps

are completely separate builds.

The episode explores:

• app development

• startup challenges

• tech overwhelm

• learning new systems

• building a business

• communication and leadership

Hannah shares honestly about:

• bugs

• delays

• misunderstandings

• developer language

• rising costs

• feature frustrations

It’s an incredibly grounded and transparent look at building something from scratch with absolutely no prior experience.

And honestly, the “where’s the news feed?” conversation is genuinely hilarious.

Building a Different Kind of Spiritual Community

Another huge focus of the episode is Hannah’s determination to create a platform that feels fundamentally different from mainstream social media.

Spirit Social currently includes:

• a social news feed

• spiritual discussion spaces

• questions and advice sections

• live events

• creator business pages

• algorithm-free following

The episode explores:

• online community

• spiritual networking

• creator visibility

• mindful technology

• conscious social media

• authentic interaction

Importantly :if someone follows a creator, they actually see their posts.

No algorithm gatekeeping. No paying extra for visibility.

Honestly, it’s easy to understand why so many spiritual creators are excited about it.

No Ads, No Scammers and No DMs

One particularly refreshing part of the episode is Hannah explaining what Spirit Social intentionally doesn’t include.

Including:

• no invasive adverts

• no scam spiritual accounts

• no endless spam

• no data selling

• no random inbox messages

The episode explores:

• privacy

• online safety

• scam prevention

• healthy online spaces

• ethical technology

• spiritual social media

Users also help train their own algorithms based on what genuinely interests them rather than what platforms want to push.

It’s a genuinely refreshing approach to social media.

Spirit Social Features and Future Plans

Hannah also shares some exciting future plans for the platform, including:

• daily personalised card readings

• saved journals

• enhanced event systems

• online courses

• spiritual business directories

• book clubs

• podcast communities

• booking systems for readings

The episode explores:

• spiritual entrepreneurship

• app expansion

• spiritual technology

• community development

• creator support

• digital innovation

You can really hear the excitement and creative momentum building throughout the episode.

The Spiritual Lessons Behind the Project

Towards the end of the episode, Hannah reflects on the unexpected personal lessons Spirit Social has forced her to learn.

Including:

• patience

• surrender

• leadership

• boundaries

• communication

• letting go of perfectionism

One of the funniest revelations comes after repeatedly pulling a tarot card warning about “negative thoughts manifesting challenges.”

Eventually, Hannah realised spirit wasn’t criticising her mindset at all.

They were trying to tell her:

“Stop being too nice in meetings.”

Honestly, it perfectly sums up how spirit lessons usually unfold.

Key Takeaways From This Episode

• Social media algorithms are reshaping online visibility

• Creative ideas often arrive with surprising force and clarity

• Building new platforms requires resilience and adaptability

• Spiritual communities thrive through authentic connection

• Creator-focused platforms can reduce burnout and overwhelm

• Spirit often teaches through challenges and frustration

• Leadership sometimes means learning to stop people-pleasing

Join Spirit Social

Spirit Social is a growing online community designed for:

• spiritual seekers

• mediums

• healers

• readers

• spiritual businesses

• curious minds

With no ads, no scammers and no algorithm gatekeeping, it’s designed to feel calmer, safer and more intentional than traditional social media.

Listen to More Mediumship Matters Episodes

Explore more conversations around:

• evidential mediumship

• spiritual business

• intuition

• online spirituality

• healing

• personal growth

• spiritual development

And if you’re looking for a supportive spiritual community, come and join us on Spirit Social.