Spiritual Awakening, Soul Purpose and Building an Intuitive Business with Erica Russo

What happens when a spiritual awakening completely changes the direction of your life?

In this energetic and inspiring episode of Mediumship Matters, Hannah is joined by psychic medium and intuitive business mentor Erica Russo to discuss mediumship development, surrender, intuition, astrology, human design, imposter syndrome, spiritual entrepreneurship and learning to trust your soul’s purpose.

From meditating on a deck and unexpectedly connecting with spirit to helping entrepreneurs build soul-led businesses, Erica shares a fascinating conversation about intuition, personal growth and stepping fully into spiritual work.

Listen to the Episode

https://www.youtube.com/watch?v=SxC0zoOp5iw

Erica’s Spiritual Awakening Began Through Meditation

Unlike many mediums, Erica explains she did not grow up knowingly seeing spirit or speaking with deceased loved ones.

Instead, her journey began during a major spiritual awakening in 2017 after encouraging her husband to try meditation for stress and anxiety.

The episode explores:

• spiritual awakening

• meditation

• intuition

• mediumship development

• psychic experiences

• surrender

After seeing how dramatically meditation helped her husband emotionally, Erica began meditating herself simply to:

• calm her mind

• improve patience

• feel more peaceful

• reconnect with herself

And then spirit unexpectedly began appearing during meditation sessions.

Honestly, spirit really said:

“Surprise. New career path.”

The First Spirit That Ever Appeared

One of the most fascinating parts of the episode is Erica describing the very first spirit she consciously connected with.

While meditating outside, she suddenly became aware of:

• an older gentleman

• holding a hoe

• pointing toward a nearby house

The episode explores:

• spontaneous mediumship

• spirit communication

• psychic perception

• evidential mediumship

• intuitive awareness

• developing intuition

When Erica later described the experience to her neighbour, the neighbour immediately recognised the man as her deceased father.

It was the moment Erica realised: this was not imagination.

Why Surrender Matters in Mediumship

Throughout the conversation, Erica repeatedly returns to one central idea: surrender.

The episode explores:

• surrender in mediumship

• trusting spirit

• intuitive flow

• letting go

• mediumship confidence

• spiritual growth

Erica explains that her original meditation practice had nothing to do with becoming a medium.

In fact, spirit communication only strengthened once she:

• stopped forcing

• stopped controlling

• stopped analysing everything

• relaxed into the process

It’s such an important reminder that mediumship often unfolds most naturally when people get out of their own way.

Imposter Syndrome and Self-Doubt

One of the most relatable conversations in the episode centres around imposter syndrome within mediumship.

Erica openly admits that for the first 14 months of development:

• she doubted herself constantly

• questioned every piece of evidence

• over-analysed everything

• struggled to trust spirit

• compared herself to others

The episode explores:

• self-doubt

• confidence

• mediumship fears

• evidential readings

• imposter syndrome

• trusting your abilities

Rather than instantly launching herself professionally, Erica spent months practising in free reading groups and carefully validating evidence before finally stepping into professional work.

Honestly, it’s a refreshing contrast to the “I discovered spirit yesterday and now I’m a master teacher” energy all over social media.

Why Some Great Mediums Never Go Professional

Hannah and Erica also have a really interesting conversation about why some incredibly gifted mediums never fully step into professional work.

The episode explores:

• fear of visibility

• mediumship confidence

• imposter syndrome

• spiritual business

• fear of judgement

• evidential standards

Erica believes many talented mediums hold themselves back because:

• fear becomes louder than trust

• perfectionism creates paralysis

• self-doubt overrides ability

At the same time, she also points out that confidence alone does not equal skill.

Honestly… a necessary conversation.

Erica’s Advice for Developing Mediums

One of the most practical sections of the episode is Erica’s advice for mediums struggling to trust themselves.

Her suggestion is beautifully simple: track your evidence.

The episode explores:

• mediumship practice

• confidence building

• validating intuition

• evidential mediumship

• psychic development

• spiritual growth

Erica recommends creating two columns:

• accurate

• inaccurate

and physically tracking spirit evidence over time.

The goal is not perfection.

It’s helping mediums objectively see how often they are actually correct.

Honestly, it’s one of the most grounded confidence-building exercises shared on the podcast.

If you’re developing your own connection with spirit, Hannah also explores many of these foundational ideas in her Mediumship Matters Made Simple series.

Human Design, Astrology and Soul Contracts

Another major focus throughout the episode is Erica’s work combining:

• human design

• astrology

• soul contracts

• intuition

• spiritual coaching

• business mentoring

The episode explores how different people are naturally designed to:

• make decisions

• access intuition

• build businesses

• use energy

• express creativity

• serve others

Rather than using rigid “one size fits all” coaching, Erica believes spiritual businesses work best when aligned with someone’s natural energetic blueprint.

It’s a really fascinating conversation around intuitive entrepreneurship.

Building a Soul-Led Spiritual Business

One of the strongest conversations in the episode centres around building a spiritual business without selling your soul to social media.

The episode explores:

• spiritual entrepreneurship

• soul-led business

• intuition in business

• visibility

• social media

• authenticity

Erica explains that many spiritual entrepreneurs become overwhelmed trying to:

• copy others

• follow rigid systems

• chase algorithms

• force content creation

Instead, she encourages people to focus on:

• purpose

• mission

• intuition

• alignment

• service

and allow the structure to build around that.

It’s a much more sustainable approach to spiritual business.

Charging for Spiritual Work

Another brilliant section explores why so many healers and mediums struggle with charging for their services.

The episode explores:

• money mindset

• spiritual business

• pricing spiritual work

• healer guilt

• worthiness

• entrepreneurship

Erica passionately explains that if luxury brands can charge enormous amounts for products, then healers and mediums absolutely deserve to be compensated for:

• emotional labour

• energetic work

• sacred space holding

• spiritual guidance

• healing support

Honestly, every developing medium probably needs to hear this section at least once.

Neptune in Aries and Spiritual Awakening

Towards the end of the episode, Erica discusses major astrological shifts happening collectively, including Neptune moving into Aries.

The episode explores:

• astrology

• collective awakening

• spirituality trends

• Neptune in Aries

• intuition

• energetic change

Erica believes this shift may bring:

• widespread spiritual awakening

• growing interest in metaphysical practices

• deeper intuitive exploration

• mainstream spiritual conversations

while also increasing performative spirituality online.

It’s a really interesting discussion around the future of spirituality and consciousness.

The Light Compass

Erica also shares the inspiration behind her book:The Light Compass.

The book explores:

• spiritual awakening

• surrender

• healing

• intuition

• personal growth

• self-discovery

Drawing from her own experiences, Erica explains that writing the book helped her recognise:

• how much she had evolved

• how her spiritual understanding had deepened

• how growth continues long after awakening begins

It’s a lovely reminder that spiritual development is never truly finished.

Key Takeaways From This Episode

• Mediumship often strengthens through surrender rather than force

• Meditation can dramatically deepen intuitive awareness

• Imposter syndrome affects even experienced mediums

• Confidence grows through evidence and practice

• Spiritual businesses work best when aligned authentically

• Human design and astrology can support intuitive development

• Purpose matters more than social media performance

• Growth happens through the journey, not just the destination

Connect with Erica Russo

Erica offers:

• psychic mediumship readings

• intuitive business mentoring

• spiritual coaching

• development circles

• online programmes

• intuitive guidance

She is also host of The Erica Russo Show podcast and author of The Light Compass.

Listen to More Mediumship Matters Episodes

Explore more conversations around:

• evidential mediumship

• intuition

• spiritual awakening

• surrender

• soul purpose

• energetic healing

• spiritual business

And if you’d like to deepen your own spiritual development, Hannah also offers online programmes, workshops and training experiences designed to support developing mediums in a grounded and practical way.